![]() digital advertising market alone will exceed $300 billion by 2025 ,” said Jonathan Moran, Head of MarTech Solutions Marketing at SAS. “Per market research company Insider Intelligence, the U.S. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments." These include websites, mobile, social, direct mail, call centers, paid media and email. SAS has been named a Leader in the 2022 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs, with recognition based on its ability to execute and completeness of vision.Īccording to Gartner, "The multichannel marketing hub (MMH) a technology that orchestrates a company's communications with and offers to customer segments across multiple channels. ![]() For this next generation of marketing, a customer data platform (CDP) that empowers marketers with advanced AI and analytics capabilities will be crucial. As data deprecation draws near and the demise of the third-party cookie is imminent, marketers are developing a first-party data strategy to plan, personalize and activate customer engagements.
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